I've mentioned before that I'm doing an AdSchool copywriting course for work. My final assignment, worth 50% of my mark, is due tomorrow. I left it until today, of course.
Today I'm feeling rather under the weather and this morning I commented to LOML that the downside to leaving things until the last minute is you risk having to perform when you're not at your best. I'm not at my best.
There's another risk. Whether you do your best work under pressure (like me) or whether you just like to procrastinate (also like me), you really need to read the assignment topic earlier than the last minute. Because, if I'd have done that I wouldn't have been faced with this the day before due date:
Brief for major copywriting assignment (taken from “The Impossible Brief”)
Due Friday 10th September 2010
Product:
Peace between Israel and Palestine
What’s required:
60” tvc, 30” radio, double page spread, magazine and press, outdoor billboard, any other support items/media you feel will add to your campaign.
So excuse me while I just go to the nearest ledge and jump.
Have you ever left something major until the last minute only to wish you hadn't? And, more importantly, what do you know about achieving peace in the Israeli-Palestine conflict?
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